Sony KDL-40W3000

Pros: Easy set up, matte finish frame, many custom picture settings, pretty decent sound quality.

Cons: Pixelation wherever text is present if you don't have High-Definition source.

The Bottom Line: Great TV. Great price.

Review: I have updated my original review: Let me begin by saying I am not a technophile...just a plain old couch potato! I had been researching 40" & 42" LCDs for months, and when I saw the Sony KDL40W3000 marked down to $1399 at Sears' "Black Friday" sale, ...